5 Reasons Why You Need Social Media for Your Small Business

You may be thinking, “I don’t have time for social media. I’m too busy running my business.” Or, “Social media is a waste of time. I’ll never get any customers from it.” But the truth is, small businesses that don’t have a social media presence are missing out on a lot of potential customers. In fact, according to Statista, as of July 2020, there are 3.6 billion active social media users worldwide—that’s over 45% of the world’s population!

And it’s not just about numbers. Social media provides small businesses with an affordable and effective way to connect with their target audience and build relationships with potential and current customers.

Here are five reasons why your small business needs social media marketing:

1. Social Media Boosts brand awareness.

Your small business can use social media to create content that introduces your brand to a new audience and underscores your company’s values, mission, and voice. By regularly sharing relevant and engaging content, you can organically grow your followers and expand your reach to new potential customers.

2. Connects you with your target audience.

Social media gives you the opportunity to connect with your target audience directly. Unlike traditional marketing methods like television or print ads, which interrupt people when they’re trying to consume other content, social media marketing allows you to have conversations with prospective and current customers on their terms.  

3. Increases website traffic and SEO rankings.

Every time you create a piece of content for social media (e.g., a blog post or product video), include a link back to your website so that your audience can easily learn more about what you do and possibly make a purchase. Additionally, according to Search Engine Journal, social signals (i.e., likes, shares, follows) are playing an increasingly important role in SEO rankings—so the more engagement you generate on social media, the higher your website will rank in search engine results pages (SERPs).

4. Helps you create valuable content.

Because social media is all about engaging with your audience, it gives you immediate feedback about what kind of content they want to see more of—and what isn’t resonating as much. This valuable insight will help you create content that is not only useful for your target audience but also more likely to generate leads and conversions.

5. Generates leads & sales.

Last but not least, effective social media marketing can help increase leads and sales for your business—especially if you use calls-to-action (CTAs) and lead capture forms in your posts or run ads targeting people who have already shown interest in what you do by visiting your website or engaged with your content on social media.. maximize the ROI of your social media marketing efforts by tracking key performance indicators (KPIs) like reach, impressions, website traffic, leads, sales, and customer Lifetime value (LTV). Doing so will give you an understanding not only of whether or not your campaign was successful but also why it was or wasn’t successful so that you can replicate your successes going forward

Small businesses need to be on social media—period. Not only does it provide valuable opportunities for connection and engagement with current and potential customers, but it also boosts brand awareness, increases website traffic, helps inform future content strategy…and ultimately generates leads & sales. So what are you waiting for? Get social today!

Leave a Comment

Your email address will not be published. Required fields are marked *

This will close in 21 seconds

This will close in 22 seconds